MiWay ‘Weekend Away’ Radio

Humour makes memories. So funny radio ads carried the “keep your bonus, even if you claim” selling point, which is a big deal because other insurers bomb your bonus as a penalty for claiming.

Earworm – which specialise in voice direction – worked with Domino Digital’s creative director, Clinton Bridgeford, to get sparkling performances out of the voice artists for the biggest laughs.

The same signature mnemonic–or audio sting–developed for the TV ads ties the radio spots into the brand and the campaign. Continuity is king!

Client: MiWay
Skill: Voice direction