Standard Bank

All Campaigns

Every Std Bank commercial is a story. True stories inspired by real customers. The music for any Std Bank commercial needs to exude a human quality and a sense of honesty. Then its up to Earworm to interpret – musically – the sentiment, pace and dynamics of each piece.

Another challenge with these commercials is that Std Bank’s 4 chord mnemonic needs to be seamlessly incorporated into every piece.